Music Business, Business Dr. Mike Testa Music Business, Business Dr. Mike Testa

Harmonizing Skills and Friendship: A Sound Engineer's Perspective on Charging Friends for Professional Services

Explore the nuanced dynamics of charging friends for professional services from the perspective of an audio engineer. This response blog delves into the challenges and rewards of merging friendship with business, offering insights on setting boundaries, valuing expertise, and maintaining healthy reciprocity in the music industry.

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Business, Social Media Dr. Mike Testa Business, Social Media Dr. Mike Testa

How to Take a Break from Social Media and 5 Things to Help Refocus Your Social Media Strategy

It can be frustrating when social media goes down, especially if you're in the middle of trying to post something meaningful. But outages can also be an excellent opportunity to hit the pause button and assess your social media strategy. This is your chance to make sure that everything you're doing aligns with your goals.

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Technology, Business Dr. Mike Testa Technology, Business Dr. Mike Testa

The 5 Pillars of Innovation according to Steve Jobs.

Many factors contribute to a person's success. Some people are born with natural talents, while others have to work harder to achieve the same level of success. In the case of Steve Jobs, his unique approach to innovation was what made him one of the most successful business people in history. He was able to see things in a different light and come up with ideas that no one else had thought of before. In this blog post, we will take a closer look at his approach to innovation and find out why it was so successful.

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Business Dr. Mike Testa Business Dr. Mike Testa

Using social media in music, audio, or broadcast production.

Social media is a powerful tool that you can use to enhance and generate leads for your freelance business. Many music production and broadcast production Jobs post on a freelance basis. Besides the usual crewing companies, how else do freelance audio engineers generate business? A few audio engineers I know make a good living off working freelance, and they all have one thing in common: They're very proactive about finding work. In addition to the usual job boards and classified ads, they use social media to generate leads for audio engineering work.

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Business, Leadership Dr. Mike Testa Business, Leadership Dr. Mike Testa

Can High-Performing Employees Learn Good Leadership?

Companies often choose high-performing employees for management positions in a company. As the employee moves into management, they must sometimes give up their technical skillsets to increase their management skillsets. But how do companies support the fledgling manager and give them more leadership skillsets? Through several corporate and private training, new managers learn to sink or swim in their new organizational roles.

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Business, Broadcast Dr. Mike Testa Business, Broadcast Dr. Mike Testa

Netflix to Move to a Tiered Subscription Model

Spencer Newman, Netflix's CFO, hinted at the possibility of ads on their platform. This announcement seems to be in response to Disney's introduction of a lower-priced subscription that includes advertisements in March 2022. However, one must look at this as a return to traditional advertisements broadcast only on a different platform. This advertisement model is similar to what cable companies have used for decades: pay for premium channels with no commercials (HBO) and the general subscription for other programming with commercials.

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COVID-19, Leadership, Business Dr. Mike Testa COVID-19, Leadership, Business Dr. Mike Testa

Leadership's Fear of Change; The Impact of COVID-19 on the workplace.

Covid-19 is changing every aspect of our lives. It's changing how we work, socialize, commute and even sleep. However, as lockdowns, social distancing, remote work, learning, and vaccines became part of life, resistance to change became a prevalent theme both in the political world and in the work/life world. But why are workplaces so resistant to change, especially in education?

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