Using social media in music, audio, or broadcast production.
Social media is a powerful tool that you can use to enhance and generate leads for your freelance business. Many music production and broadcast production Jobs post on a freelance basis. Besides the usual crewing companies, how else do freelance audio engineers generate business?
A few audio engineers I know make a good living off of working freelance, and they all have one thing in common: They're very proactive about finding work. In addition to the usual job boards and classified ads, they use social media to generate leads for audio engineering work.
Suppose you're not using social media to promote your freelance audio engineering business. In that case, you're missing out on a lot of potential work. But just being on social media is not the answer; you need to understand your target clientele and where they consume their social media. Once you know that, you can focus your efforts on the platforms where they're most likely to see your content.
Here are a few tips on how you can use social media to get more clients:
Use hashtags on Twitter and Instagram to reach new people who might be interested in your services.
Create a Facebook page for your freelance business and post regularly about your services and latest projects.
Use LinkedIn to connect with potential clients and promote your audio engineering services.
Join relevant online communities and forums related to audio engineering and music production and contribute regularly.
Using hashtags to promote your business
As an audio engineer, one of the best ways to get new clients is by using hashtags. By tagging your photos and videos with relevant hashtags, you can reach new people who might be interested in your services. For example, suppose you're an audio engineer specializing in music production. In that case, you can use hashtags like #musicproducer or #audioengineer to reach potential clients.
There are a few different ways to find relevant hashtags for your business. One way is to use a hashtag research tool like Hashtagify. Another way is to search for relevant hashtags on social media platforms like Twitter and Instagram.
How to use hashtags
Once you've found relevant hashtags, it's important to use them correctly. Here are a few tips:
Use a mix of popular and niche hashtags
Use hashtags that are relevant to your business
Don't use too many hashtags
Use hashtags that are easy to remember
Using Facebook to promote your business
In addition to using hashtags, another great way to promote your freelance audio engineering business on social media is by creating a Facebook page. On your Facebook page, you can post about your latest projects and services and share articles and resources that would be useful for potential clients.
Here are a few tips for creating a successful Facebook page for your business:
Use attractive visuals
Use keyword-rich descriptions
Use call-to-actions
Post regularly
Consider running a Facebook add
You can also use LinkedIn to connect with potential clients. Why is LinkedIn so powerful?
LinkedIn is a professional networking site, and audio engineering is a very competitive field. Having an up-to-date LinkedIn profile can show potential clients that you're serious about your audio engineering business. You can also join relevant online communities and audio engineering and music production forums. By regularly contributing to these communities, you can build a reputation as an expert and make it more likely that potential clients will find you when searching for audio engineers.
Should you be on TikTok or Instagram?
As an audio engineer, you'll want to be on the platform where your potential clients hang out. If you're targeting music producers on these platforms, you should also be there. If you're unsure which platform to use, start with one or two and see what works best. If you need help getting started, there are plenty of resources to help you with social media marketing, such as this one from Hootsuite or Sprout Social.
No matter which platform you choose, the important thing is to be consistent with your posting and engage with your content.
What is engaging content?
Engaging content is content that is interesting and interactive. It's the kind of content that gets people talking, sharing, and commenting. What do people want to see?
Some ideas for audio engineering content include:
How-to articles
Tips and tricks
Industry news
Client testimonials
Case studies
Free resources
When it comes to social media, there's no one-size-fits-all solution. The important thing is to experiment and find what works best for you and your audio engineering business. These tips can help you use social media to promote your audio engineering business and reach effectively. These are just a few ways to use social media to promote your freelance audio engineering business. If you're not already using social media to generate leads for your business, what are you waiting for? Get started today! And if you need help getting started, there are plenty of resources to help you get started.
Dr. Mike Testa
