The recent Jason Aldean incident highlights the critical issue of communication breakdown in concert venues. This detailed analysis examines the complex relationship between artists, venues, and fans and the ambiguity in decision-making when canceling or postponing concerts. Learn the importance of clear contracts, transparent communication, and shared responsibility in ensuring a joyful and safe live entertainment experience. Ideal for fans, event organizers, and industry professionals seeking insights into best practices.

Fans have long feared the nightmare scenario: being shut out of their favorite concert because Ticketmaster has used dynamic Pricing to increase prices. According to a recent article, this happened to many concertgoers when tickets went on sale for an upcoming Bruce Springsteen tour. As demand increased, the price of tickets skyrocketed, with some seats costing as much as $5,500! But the real reason for dynamic Pricing is to reduce the secondary market and to increase revenue. Suppose the secondary market sells a ticket to an event for six times the face value. As the world starts to emerge from the pandemic, concert venues are filling up. But, ticketmaster’s alienating of fans in a post-COVID-19 market is leaving artists with little recourse and difficult decisions about how to best serve their fans.

I recently had the opportunity to attend a Paul McCartney concert on his "Got Back" tour. Sir Paul's past performances often ignored the mention of any Beatles lore. He also failed to recognize John Lennon and George Harrison as writers of the songs he performed during those shows. This time, however, there seems to be a greater acknowledgment of the Beatles' work and influence on Paul's career. There was a lot of reference to Liverpool, the early days of the Beatles before Ringo, and the band's time recording at Abbey Road Studios.

A model for streaming concerts in a post-COVID-19 world. By Dr. Testa