Opinion Dr. Mike Testa Opinion Dr. Mike Testa

When the Show Mustn't Go On: Communication Breakdown at Jason Aldene’s Concert in Boston, MA

The recent Jason Aldean incident highlights the critical issue of communication breakdown in concert venues. This detailed analysis examines the complex relationship between artists, venues, and fans and the ambiguity in decision-making when canceling or postponing concerts. Learn the importance of clear contracts, transparent communication, and shared responsibility in ensuring a joyful and safe live entertainment experience. Ideal for fans, event organizers, and industry professionals seeking insights into best practices.

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Audio Production, Mixing, Console Dr. Mike Testa Audio Production, Mixing, Console Dr. Mike Testa

Mastering The Basics: The Aux Buss and Aux Sends

Immerse yourself in the world of audio engineering with our in-depth guide on the core components of audio consoles: the auxiliary buss and auxiliary sends. Uncover how these crucial elements contribute to sophisticated audio routing tasks, enhancing control and flexibility in sound management. This guide provides essential insights for those keen on sound engineering and music production, offering practical advice on using the aux buss and aux sends to create independent, balanced mixes. Whether you're navigating the complex requirements of live sound reinforcement or a recording studio, understanding these features can vastly improve the depth, clarity, and balance of your audio outputs. Perfect for beginners and an excellent refresher for seasoned professionals.

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Live Concerts Dr. Mike Testa Live Concerts Dr. Mike Testa

SPL Does Not Need To Be 150dB!

You have a moral obligation to protect all members of the concert experience. From musicians on stage to the six-year-old kid in the last row, you, as the A1, have sole control over the output of the main speakers. Having listening levels that are too loud and produce hearing damage over exposure time means you morally failed part of the concert-going experience. As a professional, you are obligated to educate yourself, understand the limits of your system and human anatomy and figure out a way to deliver the best SAFE concert experience to all involved.

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Live Concerts, Music Business Dr. Mike Testa Live Concerts, Music Business Dr. Mike Testa

Dynamic Pricing Used by Ticketmaster is Pushing Fans Away from Live Concerts in a Post Covid Market

Fans have long feared the nightmare scenario: being shut out of their favorite concert because Ticketmaster has used dynamic Pricing to increase prices. According to a recent article, this happened to many concertgoers when tickets went on sale for an upcoming Bruce Springsteen tour. As demand increased, the price of tickets skyrocketed, with some seats costing as much as $5,500! But the real reason for dynamic Pricing is to reduce the secondary market and to increase revenue. Suppose the secondary market sells a ticket to an event for six times the face value. As the world starts to emerge from the pandemic, concert venues are filling up. But, ticketmaster’s alienating of fans in a post-COVID-19 market is leaving artists with little recourse and difficult decisions about how to best serve their fans.

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