Live Concerts, Music Business Dr. Mike Testa Live Concerts, Music Business Dr. Mike Testa

Dynamic Pricing Used by Ticketmaster is Pushing Fans Away from Live Concerts in a Post Covid Market

Fans have long feared the nightmare scenario: being shut out of their favorite concert because Ticketmaster has used dynamic Pricing to increase prices. According to a recent article, this happened to many concertgoers when tickets went on sale for an upcoming Bruce Springsteen tour. As demand increased, the price of tickets skyrocketed, with some seats costing as much as $5,500! But the real reason for dynamic Pricing is to reduce the secondary market and to increase revenue. Suppose the secondary market sells a ticket to an event for six times the face value. As the world starts to emerge from the pandemic, concert venues are filling up. But, ticketmaster’s alienating of fans in a post-COVID-19 market is leaving artists with little recourse and difficult decisions about how to best serve their fans.

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Business Dr. Mike Testa Business Dr. Mike Testa

Using social media in music, audio, or broadcast production.

Social media is a powerful tool that you can use to enhance and generate leads for your freelance business. Many music production and broadcast production Jobs post on a freelance basis. Besides the usual crewing companies, how else do freelance audio engineers generate business? A few audio engineers I know make a good living off working freelance, and they all have one thing in common: They're very proactive about finding work. In addition to the usual job boards and classified ads, they use social media to generate leads for audio engineering work.

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Music Review Dr. Mike Testa Music Review Dr. Mike Testa

The End of The Beatles?

I recently had the opportunity to attend a Paul McCartney concert on his "Got Back" tour. Sir Paul's past performances often ignored the mention of any Beatles lore. He also failed to recognize John Lennon and George Harrison as writers of the songs he performed during those shows. This time, however, there seems to be a greater acknowledgment of the Beatles' work and influence on Paul's career. There was a lot of reference to Liverpool, the early days of the Beatles before Ringo, and the band's time recording at Abbey Road Studios.

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Business, Leadership Dr. Mike Testa Business, Leadership Dr. Mike Testa

Can High-Performing Employees Learn Good Leadership?

Companies often choose high-performing employees for management positions in a company. As the employee moves into management, they must sometimes give up their technical skillsets to increase their management skillsets. But how do companies support the fledgling manager and give them more leadership skillsets? Through several corporate and private training, new managers learn to sink or swim in their new organizational roles.

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Business, Broadcast Dr. Mike Testa Business, Broadcast Dr. Mike Testa

Netflix to Move to a Tiered Subscription Model

Spencer Newman, Netflix's CFO, hinted at the possibility of ads on their platform. This announcement seems to be in response to Disney's introduction of a lower-priced subscription that includes advertisements in March 2022. However, one must look at this as a return to traditional advertisements broadcast only on a different platform. This advertisement model is similar to what cable companies have used for decades: pay for premium channels with no commercials (HBO) and the general subscription for other programming with commercials.

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COVID-19, Leadership, Business Dr. Mike Testa COVID-19, Leadership, Business Dr. Mike Testa

Leadership's Fear of Change; The Impact of COVID-19 on the workplace.

Covid-19 is changing every aspect of our lives. It's changing how we work, socialize, commute and even sleep. However, as lockdowns, social distancing, remote work, learning, and vaccines became part of life, resistance to change became a prevalent theme both in the political world and in the work/life world. But why are workplaces so resistant to change, especially in education?

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